1. Home
  2. News
  3. Launch of the communication Brasserie de Monaco in China

Launch of the communication Brasserie de Monaco in China

We are proud to announce that the Brasserie de Monaco and the Giraffe are joining forces to offer a unique customer experience through creative and interactive digital communication..

The launch of the official Wechat and Weibo accounts gives the Monaco brewery the visibility it deserves.

Inform consumers, broadcast content, interact with your community: social media in China is an extremely powerful lever to increase brand awareness and establish a lasting presence in this market.


Lifestyle, yacht club, Formula 1 Grand Prix ..., the shared content goes well beyond the beers and allows subscribers to discover the many charms of the rock.

Through the digital tools of the brewery of Monaco it is the whole principality that benefits from a wider exposure and more interaction with Chinese consumers.

To take full advantage of the Wechat ecosystem and develop e-commerce, the official account is linked to a WeChat shop. These Wechat shop are online shops hosted in the application itself. This type of social commerce is very effective in China with users making payments directly via Wechat pay, an electronic wallet connected to your account..


Martin Bordage co-founder of the Giraffe: "We are delighted to accompany the Brasserie de Monaco in the development of their activities in China. We are convinced that the high-end positioning and luxury image of Monaco beers are in line with the expectations of consumers and we are confident about the success of the brand in the Chinese market. "

Published article on la Giraffe le 14/02/2019 - View original