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The Monaco Beer blows its first candle in Chengdu !

Since it obtained the exclusivity of the distribution of the beer of Monaco, in April 2018, the company; Y-P International multiplies promotion campaigns with Chinese consumers. Last on the occasion of the Chinese President's visit to the Principality of Monaco at the end of March, she offered a welcome basket containing a bottle of Monaco Beer to each member of the Chinese delegation..

While, on April 13, the company celebrates the first anniversary of the launch of the Monaco Beer in Chengdu, capital of Sichuan Province, Vincent Moreau, its director of sales and marketing, explains his strategy of conquest to come. These include the launch of the Monaco Beer in Sanya, the Chinese Saint-Tropez.